This improv game is in the following improv game categories:
Place all players in a circle. Ask one player to say a word, no matter which one. The player to her right then says no matter what word, and so on. Do not tell them they should try and `associate`.
You (and hopefully the group) will notice that patterns of `related` or `associated` words emerge. Use this as an introduction to show how natural associating is to humans, and then proceed with the other association games.